Carhartt WIP W' Script Brief

Founded in 1994 by Edwin Faehe, Carhartt Work In Progress (WIP) develops custom collections based on original Carhartt workwear. The brand combines authentic adaptations of rugged American archetypes and collaborates with the subcultures that surrounded it. On the other hand, Carhartt WIP also managed to get into new contexts and bring its own classics. From the late 1980s onwards, countercultures around the world adopted the rugged spirit of Carhartt originals workwear and created their own style. With a growing network and a strong base, Carhartt WIP opened its first store in London in 1997 and began to engage in cultural spheres outside its own industry. As a result, the brand established its own skate team and music department, while supporting a number of artists and publishing various publications.

Since 2010, Carhartt WIP has collaborated with a number of like-minded brands including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike and Vetements, as well as working with music icons such as Fela Kuti, Underground Resistance and Vestax.